Legal & Compliance

Privacy Policy

Last Updated: October 2026 | Reselltech Private Limited

1. Introduction

Welcome to Reselltech (“we”, “our”, or “us”). We operate reselltech.in and associated enterprise IT Asset Disposition (ITAD) and consumer device recommerce platforms. We are deeply committed to protecting your privacy and ensuring the security of your personal data in accordance with the Information Technology Act, 2003 and digital data protection standards in India.

2. Information We Collect

When you use our valuation tools, request a doorstep pickup, or interact with our corporate buyback desk, we may collect the following information:

  • Personal Identification: Full name, telephone/WhatsApp number, email address, and delivery/pickup address.
  • Device Specifications: Brand, model name, storage variant, IMEI/serial number (collected at pickup for compliance), and self-declared condition grade.
  • Transactional Data: Bank account or UPI handle details provided for spot payments upon successful device inspection.
  • Marketing & Attribution Data: UTM tracking parameters (`utm_source`, `utm_medium`, `utm_campaign`, `utm_adgroup`) captured via secure cookies to analyze advertising performance.

3. How We Use Your Information

We utilize the information collected for legitimate business operations, including:

  • Generating real-time trade-in valuations and scheduling free doorstep pickups.
  • Dispatching internal lead notifications and managing our CRM pipeline.
  • Conducting mandatory ownership verification and anti-fraud checks.
  • Complying with corporate ITAD legal disposal and data destruction audit requirements (DoD 5220.22-M standards).

Data Security Commitment: We never sell, trade, or rent your personal contact information to third-party marketing brokers. Your data is strictly used for fulfilling your device buyback transaction.

4. Data Wiping and Privacy Protection

Prior to resale or recycling, all devices acquired through Reselltech undergo rigorous data sanitization. However, customers are solely responsible for backing up personal files, signing out of cloud accounts (Apple Account, Google Account, Samsung Account), and removing SIM/eSIM cards prior to handing the device over to our pickup executive.

5. Cookies and Tracking Technologies

Our website uses essential cookies and UTM parameter trackers to remember your session details and measure ad conversions from Google and Meta campaigns. You can clear or block cookies via your browser settings at any time. Cookies and Advertising Preferences Reselltech uses essential cookies for website functionality and optional analytics and marketing technologies, including Google Analytics, Google Ads, Meta Pixel and LinkedIn Insight Tag. Optional technologies may help us understand website usage, measure advertising performance and improve our campaigns. Visitors can accept or reject optional cookies and change their preferences using the Cookie choices control on our website. We store cookie-consent preferences for up to 180 days. Third-party providers may apply their own cookie retention periods and privacy policies.

6. Corporate Identity & Contact Us

If you have any questions regarding this Privacy Policy or wish to request the deletion of your personal data, please contact our compliance desk:

  • Company Name: Reselltech Private Limited
  • CIN: U46901MH2026PTC465331
  • Registered Office: Ground Floor, Office No. 4, 109 Mustafa Building, S.V.S. Marg, Mahim, Mumbai 400016
  • Email: resellfone@gmail.com / thereselltech@gmail.com
  • Helpline / WhatsApp: +91 8686866719
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